What Mobile Millennials Want: Structure Without Obligation

Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation.

 

teenagers-kids-smartphone-mobile-ss-1920We’re all so busy these days. If it’s not work, it’s drinks with old friends or a date with a neglected Netflix queue. But what’s actually keeping us busy?

The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in women’s paid work and advances in technology contributed to a 35 percent decline in unpaid household and childcare work,The Atlantic reported

What Mobile Millennials Want: Structure Without Obligation

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Rick Duris is CopyRanger.

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