With so many voices fighting for our attention, content has become common. One of the reasons it has become so common is the attitude that prevailed a few years ago and still today that says that creating something was better than doing nothing. While that might have been a good strategy to get content so Google would rank your site higher, we need content that people not robots want to read and now we need our content to rise to the top. Google agrees with this and has changed the way they look at the quality of content.
Company video is one of the biggest offenders of the old mindset, with boring amateur content that fails to connect emotionally with the viewer. The other big problem is that videos created under the old mindset fail to give the viewer a path to follow to become your customer. The idea is we will create one video about the company, and that is enough. That being said, when video is properly executed it is more social than any other type of content. Video content is more popular than ever with now not only YouTube, but Facebook, Instagram, Vine and a ton of other places to host our video.
