What Makes A Good SEO Program “Good”?

Search engine optimization (SEO) professionals can be quite critical of one another’s techniques, but columnist Casie Gillette suggests that perhaps they just aren’t seeing the larger picture.

 

bad-vs-good-signs-ss-1920A couple of weeks ago, PayScale released a “Most & Least Meaningful Jobs” report. Search Engine Land founding editor Danny Sullivan covered the report here on Search Engine Land, focusing on the fact that search marketers feel as if their jobs make the world worse. Yikes!

In addition to that, I came across a Facebook thread a few days ago, between some fellow industry friends, discussing another SEO’s recommendations and why they were terrible…

What Makes A Good SEO Program “Good”?

CopyRanger

Rick Duris is CopyRanger.

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