The rise of social media has created entirely new job opportunities in a wide variety of areas. Creatives, marketers, software engineers have all added new areas of expertise to their professions. New job categories, such as the community manager, have also been created to meet the needs of the rapidly evolving social media landscape.
Another new category of professional that continues to increase in importance is the social media analyst.
Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They’re often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization. They deal with data that shows human behavior, language tendencies, demographics, psychographics, and paths to purchase…
