Branding Marketing is the process of creating a name, symbol or design that identifies and differentiates a product or service from competing onesAn effective branding strategy gives you a major edge in increasingly growing and competitive markets.As such, branding management and marketing refers to your promise and commitment in front of the customer.
Its what your customers (current and potential ones) can wait and expect from your product or service, what differentiates your proposal from competing ones.Its a long term procedure that starts from who you are, what and where you want to be and what you want customers to expect from you or to perceive you are and represent.Apparently, you can’t be everywhere and anywhere. You can’t be at the high end of the market as a high-quality – low cost option and in the same time to want to reach the down end of the market as a low-cost, low-price but high quality one.As such branding management and marketing is not depended only to who you are and where you want to be but also who your customers (customers and potentials) are and where they expect you also to be.
