Marketing works differently now.
Push is out. Pull is in.
You have to think inbound.
Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it.
The customer is in control. The communications process begins if and when the customer wants. Without advertising. Without phone calls. Without you.
Instead of pushing out messages via paid media, to reach this customer, you must put the power of content marketing, search, and social media to work. The relationship with your brand begins there…
