So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting.
1. Make sure it’s consistent with the source your click came from
If someone is clicking through from a PPC ad, email, SMS or direct mail piece, you need to make sure your landing page is consistent with this other channel. Keys things to consider include:
- Personalization
- Branding
- Images
- Headlines
- Messaging
- Proposition
- Offer
Some of these might be a bit tricky. For example you can’t personalize a PPC advert or customize it so it’s completely on brand, but you can still use the same main message. But with other channels like email you really can make it feel like a seamless on-brand and personal experience. Most good marketing automation providers will let you use the data about your customers that you use in your emails in your landing pages too. To make your landing pages highly personalized and relevant think of basic demographic data (like first name, DOB, company name), their engagement with your website, social interests, purchase history and any other interests they might have registered with you like their whitepaper preference or favorite chocolate bar…
