The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
The Agile movement has done a world of good for digital marketers. The term “Agile marketing” started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman did a Whiteboard Friday, and Mack Fogelson put her two cents in with a Moz article. At Distilled we’ve incorporated these ideas into our everyday behaviors. We’re better for it.
And yet, I don’t think we’ve captured the full potential the Agile Manifesto offers…
What Digital Marketing Managers Should Learn from the Agile Manifesto