The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to be ahead of the curve, don’t we? But possibly more important than trying to understand what is coming, is trying to learn from our experiences. Have you looked back at what you learned in 2014? Maybe there were some mistakes or marketing misses. Doesn’t mean you can’t learn from them. And maybe there were some big successes. What can you do to build on those for this new year?
I asked some of the folks at Right Source Marketing about one key thing that they learned in 2014 that they felt was important to share and what it meant for the upcoming year. Here is what they offered:
