Over the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.
Consider these data points:
- 86% of B2B marketersreport that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.
- More than two-thirds of the marketing leaders interviewed as part of our executive research see their entire marketing department restructuring to address content marketing needs.
But despite high adoption rates and a commitment to the discipline, not all marketers think their content efforts are as effective as they could be…
How to Win Your Battle for Content Marketing Buy-in [50+ Stats]
