I first met Amy Vernon when she attended our SEJ Summit last year and was one of the most epic live tweeters there. Now, I’m so excited to learn from her as she speaks on Lessons From the Newsroom: Why Search and Social Should Utilize Principles from Journalism.
Her new(ish) position at the Daily Dot as Director of Audience Engagement has given Amy the opportunity to further implement her experience on how online publishers can use tactics from journalism to create enticing content for target audiences. Below, I ask her more about this and how journalism should shape the content we write and publish online…
What Content Marketers Can Learn From Journalism with The Daily Dot’s Amy Vernon