Cornerstone content is the foundation of your content marketing plan.
It will help you establish a clear picture of the specific problems you can solve for potential customers.
As I said in Your Cornerstone Content Blueprint: Answers to 9 Common Questions, it can also help you achieve some even bigger goals, including:
- Getting links to your website
- Finding new readers
- Attracting subscribers
- Ranking in search engines for competitive keywords
- Highlighting archived material
Accordingly, cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website…