Editor’s Note: Today’s post was written by the folks at Campaign Monitor. They are excited to share with you their recent findings. The data presented in this post was exclusively mined from their user base.
By now, most marketers have come across the statistics supporting the fact that more and more people are opening their email on mobile devices. That comes as no surprise to those of us surgically attached to our phones.
The sharp rise in email consumption on mobile devices has had a profound impact on all aspects of email marketing, from subject lines to design. It also invites the possibility of a future where the desktop environment takes a back seat to mobile.
But is that truly the case? Will the desktop soon be overshadowed? Should marketers and designers focus solely on optimizing their email campaigns for mobile users?
We turned to our data from 2013 to help us answer those questions. Now, after reviewing 780 million mobile opens from 2 million campaigns sent to nearly 2 billion email addresses, this is what we have learned.
What Can Sending 2 Billion Emails Tell Us About Mobile Email Habits?
