Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.
To further illustrate these concepts, I’ve taken the liberty of breaking down the knowledge that can be gained from marketing automation software into three major areas of emphasis…
