The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
I work with a lot of insurance agents and they often tell me that their biggest competitors are the other insurance agents that work for the same company as them. As it is with most big brands, there are multiple offices in the same city and those individual locations all want to rank first on Google for the exact same thing.
An accidental discovery
I stumbled across something a few months ago when troubleshooting ranking for one of our insurance clients, and everyone I’ve shared this with was just as surprised as I was…
