If you and your company have been in business for long, you may already be familiar with the terms B2B and B2C. Individuals, companies, and organizations often shape their marketing strategy to target prospective clients in the B2B or B2C capacities, but often overlook a third avenue that has been around since the birth of big business: B2G (business-to-government).
Investopedia provides a useful and simple definition: B2G interactions are “professional affairs conducted between companies and regional, municipal or federal governing bodies. Business-to-government typically encompasses the determination and evaluation of government agency needs, the creation and submission of proposals and the completion of the contracted work.” It’s also worth noting that some B2C and B2B businesses sometimes engage in B2G marketing to land a few side contracts to extend their domain in the public sector. (Think SpaceX selling space capsule equipment to NASA or Humana providing medical intel or other health-related services to the Department of Health and Human Services)…
What B2B/B2C Businesses Can Learn From B2G Content Marketing Strategies
