Here’s what you’ll want to focus on.
New User Experience (NUX)
Dropping new users straight into your product is a bad idea.
For a brand new user, it’s REALLY easy to get overwhelmed. Before you’ve even had a chance to prove the value of your product, the user bails and never returns.
Your goal is to provide a unique experience for new users that guides them through your product. But this is not a tour of your entire service. You want to focus exclusively on the one core step that will demonstrates the bulk of the value from your product…
What are the most effective ways of increasing SaaS activation rates?
