This is a post by Paul Shapiro. Make sure you check out his blog, Search Wilderness and follow him on Twitter.
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LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.
Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.
We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts