When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually changing – and usually for the better. Throughout 2015, your content marketing success will depend on how well you can stick with the trends.
Digging Into the Numbers
When 600 readers were polled by Smart Insights, the resulting data showed that 29.6 percent of respondents believe content will be their top digital marketing tool this year. Interestingly enough, content marketing finished just ahead of big data, marketing automation, and mobile marketing. It also well surpassed social media marketing, SEO, paid advertising, and a slew of other marketing activities…
