Love it or hate it, there’s no denying that content marketing is the most popular kid on the block.
I won’t bore you with the same old facts about how amazing content marketing is. You know that already, otherwise you wouldn’t be here.
What I am going to do is share the 5 biggest mistakes that so many marketing pros make, so you can start creating content that actually works.
1. You made it ALL about you
One of the biggest challenges that brands face today is publishing content that isn’t completely centered on them. The truth is, people don’t care about your grand history, or your next product that’s going to change the world. What they care about is their own problems and what you can do to solve them.
Your content should resonate with your readers and give them something useful to takeaway. The key here is to create a buyer persona using marketing research, so you can detail exactly whom you are targeting…
