Senior VP of Google Amit Singhal describes the importance of content marketing perfectly when he says, “Fundamentally, it is not just about content. It’s about identity, relationships and content.”
CONTENT MARKETING CAN TRIPLE YOUR LEADS
According to Hubspot, social media has a 100% higher lead to close rate than outbound marketing. A recentDemand Metrics article states that content marketing generates three times the number of leads as traditional marketing and costs 62% less.
SIMPLE STARTER QUESTIONS
If you really think about these statistics – it clearly illustrates how valuable it is to center your company’s focus around social media and content marketing. Want to learn exactly how to begin the content marketing process? Start asking yourself these valuable questions…
