![Walking the Content Marketing Tightrope [Infographic] | Social Media Today](https://www.socialmediatoday.com/sites/default/files/adhutchinson/files/ia1(2).png)
Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media.
Content marketing is a balancing act – you need to create content that’s shareable but also trustworthy. Here are 7 ways you can walk the tightrope successfully…
