Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s the only place they go to make purchases. And while the older generations aren’t as quick to hit “buy” on their smartphone, they aren’t all sitting in front of desktops, either.
This infographic made with data gathered by Millward Brown Digital surveyed approximately 1,000 consumers across ages on their device usage. It provides an interesting look at who is doing what on which screen.
Millward defined Millennials as those born after 1980; generation X as born between 1965 and 1980; and boomers as born between 1946 and 1964…
Wait! Before You Go All in on Mobile Marketing, Read This. [INFOGRAPHIC]
