Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone.
Here, according to content marketer James Scherer, are some statistics to support this claim:
- A video on a business website landing page increases the average page conversion rate by 86 percent.
- Posts accompanied by an image on Facebook, blogs, etc., garner 94 percent more page visits and customer engagement than posts without visuals.
- 60 percent of consumers are more inclined to click on a business site whose images crop up in search results.
Why are visuals so compelling when integrated into your marketing efforts?
Images convey information
Internet users skim, rather than take in content word for word. If you can communicate a message about your product through visuals, you’re helping users meet the goal of gathering as much information as they can in the shortest time possible.
Images are easy to share
Because users engage more with images than with links or texts, they’re more likely to share visual content they find on your website with others in their networks.
