Broken links are never ideal. But there will be times when your users will click on an out-of-date link or try to type in a url within your site that doesn’t exist. When this type of mistake happens, they will be directed to a 404 error page. You know the ones – they usually say ‘Page not found’ and make you hit your head against the nearest wall. Or click immediately off the site.
But not all 404 pages are created equally and if you get it right, what starts off as an error can actually help to engage users with your brand. In this post, we look at a few approaches that can work really well…
