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We’ve all been there. We log into our Facebook and Instagram accounts planning to scroll through our feeds for just a few minutes, and then all of a sudden an hour has gone by. Often, these days, it’s video that grabs our attention with moving content that’s compelling and catchy, making it almost impossible to look away. In fact, adults in the U.S. watch an hour and 16 minutes of digital video content everyday. We’re consumed by the videos that pervade our screens, and social media has democratized creative video publishing. Now, anyone, regardless of background or professional experience, can create and share original content for social media audiences across the globe to view. Through their original voices, styles and commitments to producing content for their followers, many of these once amateur creators have become influencers….

Video Content Creation Is The Future Of Influencer Marketing