Millions of us use social media to connect with friends, family, and random people around the world. Indeed it is precisely this connectivity that makes social media an immensely powerful tool if you want to grow and improve your brand image. So if you are new to the concept of using social media to promote your business, how can you make it work for you?
What Is Brand Image Anyway?
Your brand is the impression other people have of your products or services. Brand image is a feeling or a reaction someone has when they see your logo or company slogan, advertising or actual products. For example some car brands are associated with a certain lifestyle, so when a middle-aged man purchases a sports car, he is not buying the vehicle per se, but rather the idea that owning such a flash car will boost his sex appeal and make him more attractive to the ladies. Hopefully reaction to your brand image is positive, but sometimes you may find your brand image is not necessarily the impression you want your customers to have.
