Despite the growing popularity of social media, and our dependency on sites like Facebook and Twitter for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses. We see huge brands like Coca-Cola, Nike and Starbucks using social media with great success, but what about the average coffee shop around the corner or a non-celebrity dentist? Can they use social media to grow their businesses in 2015?…