Using LinkedIn for Masterful Content Marketing in 2016

Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.

2015 has been a breakout year for LinkedIn, both as a social network and (more importantly) as a content hub and distribution platform.

As of Q3 2015, LinkedIn had over 400 million active users and 37% year-over-year growth. Much of this growth is being fueled by LinkedIn’s doubling down on content hosting and distribution.

In an ever-crowded content marketing landscape, finding new avenues to reach consumers and build your audience is a high priority, and LinkedIn represents an underused (yet highly promising) opportunity to drive the quality visibility and engagement you’re looking for…

Using LinkedIn for Masterful Content Marketing in 2016


Rick Duris is CopyRanger.

Leave a Reply