Keeping with my recent end-of-year theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015.
2015 has been a breakout year for LinkedIn, both as a social network and (more importantly) as a content hub and distribution platform.
As of Q3 2015, LinkedIn had over 400 million active users and 37% year-over-year growth. Much of this growth is being fueled by LinkedIn’s doubling down on content hosting and distribution.
In an ever-crowded content marketing landscape, finding new avenues to reach consumers and build your audience is a high priority, and LinkedIn represents an underused (yet highly promising) opportunity to drive the quality visibility and engagement you’re looking for…
