It’s time to take user onboarding seriously.
Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (and when) users need them most.
The effects are disastrous. Bad user onboarding can lead to:
- steep drop after signup
- low free → paid conversions
- churn/non-renewals
Your acquisition efforts go down the drain if you have bad onboarding. Here are a few tried-and-true user onboarding best practices to keep your retention numbers healthy and your churn low…
