A few months ago, the CEO of a pet supply company came to me with a problem. When people typed in the brand, Google auto-corrected the query to the name of a popular TV show. The brand was lost in the vastness of the Internet, and the CEO—let’s call him Mike—was worried that no one would be able to find his company via search.
Since I had experience optimizing websites for search, Mike asked me to help him build stronger SEO. And within weeks, I was able to get Mike’s website to appear as the first result on a Google search for the company name…
Understanding the Unusual Relationship Between Social Media and SEO
