Twitter says that working to make some of its hashtag pages friendly to search engines has generated a huge increase in search-related visits
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site.
The news came during the Twitter Analyst Day event today. Twitter’s director of product management Trevor O’Brien said the company made a change earlier this year to ensure that search engines like Google and Bing could better access 50,000 popular hashtag pages — pages where Twitter has compiled tweets and information relating to a particular hashtag.
Twitter: Renewed Focus On SEO Generated 10 Times More Visitors