Back in August 2014 I penned a piece forForbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”
In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true, seamless experience across all channels, or the need from consumers to be on the receiving end of said experience.
Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This guide included contributions and recommendations from marketing leaders from such brands as Gap, American Express, Hilton Hotels & Resorts, and Kimberly-Clark as well as the findings from a survey of over 100 CMOs and marketing leaders…
