image credit: eran sandler | flickr
Do you know that feeling you get when you’re walking down the street and a person stops you to deliver a canned sales pitch? You try to tell them you are not interested or what you actually want, but they don’t listen and simply spit out their next tactic to get you to the close. This can happen in social media. When marketers target customers this way, often both parties are simply left feeling bad.
Businesses can benefit from seeking their customers’ wisdom — not just their wallets. This is called crowdsourcing, or outsourcing jobs like product development and advertising to the customers who populate the Internet through social media sites like Facebook, Twitter and Instagram…
Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye
