Companies benefit in many ways from exhibiting at tradeshow, including by securing face time with busy executives—a coveted advantage in today’s marketplace. Asked to rank the most effective ways to brand and generate demand, nearly 50% of respondents to a 2014 Chief Marketing Officer Council study cited events and tradeshows.
Other channels have their advantages, but they are no substitute for direct contact. Being physically present gives B2B innovators an opportunity to build and solidify relationships with clients and prospects. It also offers them the chance to compare how well they stack up against other players on the showroom floor.
But, let’s face it: Factoring in booth and travel costs, per diems, and limited availability to clients… events are expensive. It’s critical, therefore, to make sure the time and resources you’re investing generate leads and a real return on investment…
Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success
