There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you can afford it, do you really need it? We suggest that you give this method a try first to see if it meets your needs.
Step 1: Plan out the touch points in your campaign
Any proper campaign should start out with planning your objective(s) and the tactics you will use to achieve it. We’re going to walk through a simple example that involves running ads on Twitter and LinkedIn and doing an A/B test on an email newsletter. All of these tactics will direct visitors to a blog, which then has a form at the foot of the page. A visitor filling out this form is the objective…
Tracking Digital Marketing Campaigns Without Expensive Software
