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In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly offers experienced tips on creating and implementing mobile marketing tactics that work.
When you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: