More than ever, we’re seeing businesses take a holistic approach to marketing. Social Media marketing is no longer something you do as an afterthought. Businesses are taking steps to integrate content creation within their organization. There was so much growth in 2014 and now we’re seeing that Social Media and Content Marketing will be even bigger in 2015.
- Over 70% of US online adults use some form of social media networking. (Pew Internet Research)
- Social Media marketing budgets are projected to double over the next 5 years. (Social Fresh)
- Marketers will spend $8.3 billion on Social Media advertising in 2015.(NewsCred)
Your business will either capitalize on these trends to drive more leads and sales…or not.
New developments and changes are a constant in Social Media and content marketing. Trends come and go, and without spending most of your time immersed in it, Social Media can seem like a deep, dark forest with no way out. Thank goodness there are those of us who DO spend a lot of time in the forest and can become a sherpa for those unsure of their path.
