Today’s marketers work in an environment in which they have access to thousands of tools and techniques for delivering their messages. But truly effective marketing campaigns come from first looking holistically and strategically at communication goals, then crafting narratives that best fit various delivery channels, including email.
When email marketing expert Tim Watson visited our offices to provide some expert insight into effective email design and copy, he sparked an interesting conversation about how to build a better email. And that got us thinking: What’s next in email…
