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Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant trends at the right time to not only complement the brand, but also resonate with target audiences? Think about the challenges your brand faces this year and take a look at the top trends we’ve gathered to help inspire your small business marketing strategies in 2016.
1. Goodbye, B2B & B2C. Hello, H2H!
Brave brands have parted with segmenting audiences by B2B and B2C, and instead adopted a human-to-human approach. To creatively build meaningful relationships with audiences, brands must provide experiences that cultivate a deep emotional connection and harness brand love. Ultimately strive for communication that is personal, conversational, empathetic, inspirational, humorous and story-driven…
