It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees, and attract and retain the very best talent. But how do you do it?
What are the best brand building strategies for your firm? Let’s start by defining what a brand building strategy is, then we’ll describe how it works. In addition to this blog post, don’t forget to refer to our complete Brand Building Guide for Professional Services Firms.
Brand Building Strategy Defined
There are many formal definitions of a brand. Most define it as the sum of all the clients’ interactions with and perceptions of a firm. But as a practical matter, we can simply think of the strength of a professional services brand as simply being the firm’s reputation times its visibility within its target client group…
Top 5 Brand Building Strategies for Professional Services Firms
