Even with the rise of social media, programmatic ad buying, native advertising, and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? Because email offers five huge advantages over other media:
1. Tremendous Reach
According to the Radicati Group, the total number of worldwide email accounts is expected to reach more than 4.9 billion by the end of 2017. In 2013, consumer email accounts made up 76 percent of those accounts.
The number of consumer accounts will continue to grow as the email address is the key to unlocking an enriched online experience. Social networking sites, top digital publishers, even games and mobile apps require the user to provide an email address to register or access their services and content. This gateway alone forces the growth of consumer email accounts among users of all ages, genders, races, locations, and more…
