In a very loud, crowded, and competitive market, getting noticed can be difficult. Online retailers with access to product, purchase, customer data, and, consequently, predictive data, have a keen advantage over their counterparts who don’t. Predictive data allows retailers to go above and beyond the call of duty to help customers before they even know what they want. Here are the top three automated predictive campaigns online retailers should implement for 2015.
DATA-DRIVEN PRODUCT RECOMMENDATIONS
Automated product recommendations save you from having to decide what products to showcase. When creating automated product recommendations retailers can segment their customer base by category or the specific item that was purchased. If you’re a retailer that sells multiple brands, being able to segment by each individual brand is key for product recommendation upsell and cross-sell opportunities. Some industries lend themselves to category or item specific product recommendations; while other industries can leverage both category and item based product recommendations…
