Brand failings, clever PR and new products drew the attention of the marketing masses this year, as shown in this top 10 countdown to our most viewed articles of 2014. Earlier this week, counted downMarketing’s top 10 industry op-eds published this year. Now it’s time to reminisce about your favourite news events of 2014. Scroll down to find out which iconic brand’s failure takes the number one spot.
10. Coca-Cola Amatil re-enters Australian beer market with Coors and Blue Moon
10 January
Last summer, Coca-Cola Amatil launched five new beer and cider brands in Australia, including Blue Moon, Coors, Alehouse and Pressman’s Cider, as well as a revamp of Arvo. Nearly a year later, as summer comes around again, we wonder how well they’ve managed to penetrate the local scene. Will you be drinking Coors this Christmas?
Top 10: The marketing news that made the biggest waves in 2014
