These are the very same content marketing strategies we use to propel our clients to online success. Put them to use today for a ride on the gravy train of the Internet.
- Achieve vast social media exposure
- Attract new customer leads
- Create a stellar reputation
- Climb the search engine rankings
If you want help with your content marketing,
contact The Happy Guy Marketing for a free quote.
Tip #1: Stay on topic.Sure, everyone might be sharing pictures of their birthday cakes this year, but if your website sells flower seeds, don’t create content about birthday cakes – unless those cakes are decorated like flower gardens (in which case, jump on the trend-du-jour and cake away!).
Tip #2: Go wide.Yes, stay on topic, but pick topics and angles that have the broadest possible appeal. Create content that will appeal to your target market and also be of interest to a broader audience. For instance, if you sell restaurant equipment, create content about cooking in general that relates to restaurant cooks, but also to regular folks.
Tip #3: Be original.All too often on the Internet “unique content” means that it can pass Copyscape. If that’s how you think,please read this post on what it means to be “original”before engaging in content marketing. Spoiler alert: It’s not just words that have to be unique; the thinking needs to be original.
Tip #4: Create visuals.One of the keys to getting your content shared on websites like Google Plus, Facebook and Pinterest where visuals attract the most attention, is to have good quality images. By good quality, we mean:
