Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand, which in turn means growing their business. For example, social media can help drive traffic to your website and we have seen time and time again that website traffic correlates to revenue and growth.
So the question might then become, how to create effective social media? One answer: imagery — the idea being to tell a story through the use of visuals. Simply put, visual content is just more compelling…
