One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers.
Because Inbound marketing is fundamentally different from many other traditional advertising options—like PPC or event sponsorships—it’s often pretty far out of your sales team’s comfort zone. Even so, it’s worth investing the time and effort into training your sales team on inbound, as the results will likely be much more valuable, long-lasting relationships with your advertisers.
Here are several ways you can make sure your sales team has everything they need to make the transition and grow your inbound marketing program…
