This post is a collaboration between 3 authors: Ryan Chynces, Education Manager, Hootsuite; Dr. Peter J. Richerson, Distinguished Professor Emeritus, University of California Davis; and Dr. Dwight Collins, Associate Dean, MBA Program, Presidio Graduate School.
As a content manager, your goal is to generate sticky, contagious content that’s widely read, shared, and acted on. Let’s say your team has just brainstormed 30 ideas for next quarter’s content calendar. They are all great ideas, but you need to pick some winners…
Timeless Principles for Content Marketing: 3 Lessons from Sociobiology
