For most marketers, coming up with ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. Most of us are pretty creative, and we develop some compelling content.
Problems start to arise after we have been generating ideas for a little while and the well starts to run dry.
The same issue creeps up when we focus on one segment of the funnel, or path on a customer journey, and huge gaps surface in our content that cause us to alienate some members of our audience.
And, sometimes, we just don’t know where to begin when working with a client in an obscure vertical we cannot relate to…
