Turning long email lists into genuine sales leads is the core challenge for any email marketer. Here are a few perennial tips to help you maximise results.
Verify submissions
If your list is full of mistyped and fake email addresses, your provider will notice your high proportion of bounce-backs. A bounce rate of more than 10% is not that improbable and can cause genuine, active addresses to start bouncing too. Too many mail-outs like this wreck your domain’s reputation, and you can find your service curtailed or even your IP blacklisted. Including a code in the subscribe box of your website or blog to verify individual emails on submission means you won’t lose a potential customer unnecessarily and you’ll catch those duds before they ruin your list.
Clean your lists
Run a monthly batch email verification using a service like Atomic Mail Verifier or Brite Verify to clear out anything that’s stopped working and keep your lists clean and sweet smelling. The reputation of your email domain will stay pristine, and as an added bonus, you’ll finally have a more realistic idea of how many useful contacts you actually have.
